Get drunk with ice cream...oops.. a SnoBar Ice creams ! wow !!

SnoBar Cocktails : alcohol infused ice creams and ice pops...

As temperatures rise across the country, many consumers look for a cold cocktail or a frozen treat to cool off and relax. Now an California-based company is giving them the chance to have both at the same time.

SnoBar, a line of ice pops and ice creams, don’t just replicate the flavor of alcoholic cocktails, they actually contain a full serving of alcohol.

“There’s really nothing out there like it,” says SnoBar Founder Eddie Masjedi, who perfected his product in his home.

SnoBar offers two ice pops: Margarita, made with premium tequila, lime and triple sec, and Cosmopolitan, made with premium vodka, triple sec and cranberry. The company also makes ice cream infused with various spirits. The flavors — Grasshopper, Pink Squirrel, Brandy Alexander and Brandy Alexander with Chocolate Chips — draw inspiration from classic cocktails.

According to the company, each serving of SnoBar ice pops and ice creams have an equivalent alcohol content of between 3.59 and 6.41 percent, or the equivalent alcohol percentage of a full cocktail.

It took nearly 100 attempts, but the duo perfected the ice pop and ice cream mixes and the product debuted in Arizona restaurants, bars and liquor stores in December before hitting the Las Vegas market this spring. In addition to liquor stores and bars, SnoBar is making its products available at Las Vegas clubs and resorts such as Tao, Wet Republic, Bellagio, MGM Grand and Caesar’s Palace.

SnoBar's price reflects its status as a “cocktail on a stick.” The $8 to $12 price tag for an ice pop or a 1.75-liter tub of ice cream is comparable to what clubgoers would pay for a cocktail.

While distributing any frozen product raises its own set of challenges, distributing a frozen product with alcohol raises a few more. Many alcohol distributors and liquor stores are not equipped to distribute and sell a frozen product. Masjedi has worked to smooth the process.

That includes providing stores with branded freezers from which the product must be sold. The freezers help to not only maintain the quality, but also allows the company to place locks on the freezers to help ensure the product isn’t confused with traditional ice pops or ice creams, and that it doesn’t end up in the wrong hands. The packaging also seeks to make it obvious that this is an age-restricted item.

In addition, with an alcohol content similar to a non-frozen alcoholic beverage, Masjedi points out consumers need to exercise caution when enjoying a SnoBar.

The company is expanding distribution state by state, but hopes to be a national brand by the end of this year. Masjedi is counting on the product's uniqueness to set it apart from other new alcohol offerings.
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