Monet’s Water Lilies collection is one of the few things in the universe that’s somehow unflappable in the face of extreme popularity. There’s some inherent beauty going on that you can’t be snobby about, one that’s basically exempt from parody
But the most marketable feature of the app is probably its Impressionist Lens filter. Imagine Instagram by Monet and you’ll get an idea of the effect. Unfortunately, you can’t just save these photos to your phone outright. You need to email them to yourself and friends, each time you take them. It’s obviously an email-farming trick, but it also means the Garden is missing out on the potential to go viral with hashtag sharing on Twitter.