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| YRF Merchandises The Bombay Store |
Critics & Review: ( How it can be improved )
If we look at the marketing team of YRF merchandises, they are little less creative in producing response from public. First the online store was open on Aug 3 and we didn't found a lot of buzz over the social media or internet.
Other thing is the merchandises are having an imprint of the pics of YRF films. It hardly create an impact on consumers, as there are so many imprints available in the markets a lot cheaper. Instead of just providing imprints, they can provide a unique shapes that is not available in markets easily, each of the shapes have creative curves that represent Y for Yash Raj and then it gets imprinted. So people can have a unique shape along with some imprints that people have never seen ( I mean some images from behind the scenes )
Creative marketing team has YRF banner and still they can't get noticed easily or won't be able to produce a buzz. it might need improvement, as people need change and the change can create new trend amongst people. I would say that despite of big YRF banner, the poor marketing might not create the responses, it might have created.
The team would have get much more respond like regarding the Merchandises if they have created a little hype and buzz before the launch.
The team would have get much more respond like regarding the Merchandises if they have created a little hype and buzz before the launch.
( YRF, The Bombay Store )
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