With rumours rife about the September launch of Apple's next-generation iPhone, here comes an iPhone 5 parody commercial, produced by Web video artist Adam Sacks. The spoof commercial is hilarious, and mocks sad and alone amateur food photographers.

The video features a gentleman as the Vice President, iPhone Product Design, who says, "Before designing the iPhone 5, we studied how customers use their iPhones and we discovered something pretty interesting. People only use iPhones to take photos of their food. They are sad and alone, so they take pictures of food to create the illusion of a fulfilling life."

The video further goes on saying: "With a maximum ISO of 6400, the iPhone 5 takes stunning photos in whatever dimly lit, exposed brick, no reservation, basement restaurant your friends care about more than each other."

The commercial mentions that the iPhone is good enough to turn your life into a "seemingly enjoyable lie."

Check out the iPhone 5 hilarious parody commercial below.

( IBNLive )