Music label Sa Re Ga Ma is now strengthening its digital division. They have bought the digital rights to Canada-based Indian adult actor-turned-Bollywood star Sunny Leone’s private content.

Confirming the news, R Madhusudan, vice president digital of Sa Re Ga Ma, says, “She is a celebrity  and has a lot of images and videos. We have bought the licenses for these. The huge demand for celebrity imagery prompted us to do this.”

The content comprises Leone’s pictures, photos, videos and trivia, which will be available on the Internet and mobile apps.

“It’s available on the web and mobile services like Airtel, Docomo and Reliance. The download is free, but one has to pay a daily or weekly subscription fee,” he says.

Ask how he plans to promote the product, and he says, “We ran a contest and a lot of people have participated. We will pick a couple of lucky winners who will have the opportunity to meet Sunny,” says Madhusudan.

He is clear that the content won’t include her films or any of the work that she did for other channels. “This is not content from any film that she has acted in. We haven’t purchased the rights to all her films; she herself doesn’t have rights to those. Apart from acting in films, she has also shot a few videos,” says Madhusudan, adding, “The contract is for a certain period of time. There are some contractual compulsions under which I won’t be able to reveal the actual duration,” he says.

( Hindustan Times )