Twitter Gets Stricter, Parts Ways With LinkedIn
As of today, you will no longer be able to sync your tweets to your LinkedIn profile. In a blog post, LinkedIn explained that it will turn off its tweet stream, which has been available for the past two-and-a-half years, as a result of "Twitter's evolving platform efforts."
This type of move is not unprecedented--Twitter turned off real-time Google updates a year ago, and rolled out its own URL shortener to the dismay of third-party developers--the question is to what extent this is a harbinger of things to come. The LinkedIn announcement arrived just minutes after a Twitter blog post written by group product manager Michael Sippey. In it, he said that stricter API guidelines are coming over the next few weeks to ensure a better Twitter experience through "a consistent set of products and tools," provided by Twitter. It appears that Twitter is once again maneuvering more people to its own website and applications, instead of simply being a ubiquitous presence within other properties where it is unable to derive any advertising revenue.
Delta Taking Inflight Internet Global With Gogo Wi-Fi
Delta is taking Gogo Wi-Fi aboard its international flights starting in 2013. So far, the Wi-fi service has been confined to the U.S., but earlier this week picked up $135 million in credit facilities to pick up some international miles. Delta, plugging into Gogo's Ku-band capacity satellites, hopes to operate about 1,000 aircrafts with inflight Wi-Fi by 2015.
A Facebook "Want" Button Could Be On The Way
Via Inside Facebook: Facebook is reportedly experimenting with a new "Want" button that would act similarly to its popular "Like" feature. Third-party Open Graph developers have already created similar features, but a native button means Facebook users wouldn't have to authorize a third-party app to click away at products they desire. If implemented, the addition of a "Want" button could provide a powerful distinction between people who "Like" a product--a vague action that doesn't necessarily indicate a desire to purchase--and people who are actually likely to make purchases. The massive trove of resulting data could prove very valuable to advertisers and e-commerce businesses looking to better target consumers.
A Facebook spokesperson would only confirm they're testing new Platform features and have nothing to announce at this time.
Via Inside Facebook: Facebook is reportedly experimenting with a new "Want" button that would act similarly to its popular "Like" feature. Third-party Open Graph developers have already created similar features, but a native button means Facebook users wouldn't have to authorize a third-party app to click away at products they desire. If implemented, the addition of a "Want" button could provide a powerful distinction between people who "Like" a product--a vague action that doesn't necessarily indicate a desire to purchase--and people who are actually likely to make purchases. The massive trove of resulting data could prove very valuable to advertisers and e-commerce businesses looking to better target consumers.
A Facebook spokesperson would only confirm they're testing new Platform features and have nothing to announce at this time.
RIP PC Extended Edition: The Tablet Takes Over
The success of the tablet, and the pace at which it has innovated, has put the PC in peril. A new study from Monetate group takes a close look at how tablets have changed the habits of web shoppers.
First off, PC visits are sliding. Today, 88 percent of website visits are made on are PCs--last quarter, that was 92 percent. At this rate, Monetate anticipates PC website traffic will drop to below 75 percent one year from now.
Meanwhile, website traffic from smartphones and tablets has been shooting up. Since last year: traffic from tablet devices increased 348 percent, while visits from smartphone users increased 117 percent. Today, 6 percent of all website access comes from tablets, and as of last quarter 95 percent of those tablets were iPads.
In such numbers, websites can no longer risk having a website that is difficult for visitors on tablets to navigate. Optimizing to be "swipe friendly," using larger navigation, and adding the right buttons that lets tablet users flip through can make a big difference, Monetate recommends.
Two New Training Programs For Google Developers
Google, in the thick of its I/O developer conference, has brought out two new programs to orient newbie app builders within its famously open platform community. Adding to the face-time that developers get with Google engineers as I/O attendees, Google launched Google Developers Academy, featuring courses and training modules where aspiring app builders can learn to build an app for Google Drive or build chapter markers into YouTube videos. Google's second program, Google Developers University Consortium, is built to connect Google users who use the platforms for education or research.
Foursquare Opens Up With Connected Apps Platform
Foursquare is expanding its app ecosystem. Under the new "Connected Apps" program, third-party partner apps will be better integrated into the Foursquare universe. What does this mean? When you check in for the first time on a day, the Weather Channel app will give you the forecast for the day on Foursquare. If you check-in with a partner app like Foodspotting, Foursquare will post that check in with a link back to Foodspotting, and draw inrecommendations from Foodspotting into Foursquare. The changes will also allow developers at third party app partners to engage more directly with users who use their services to check in. In other words, it allows Foursquare to inject its location-based DNA into other web services--with limitless possibilities.
RIM Cuts 5,000 Extra Staff After Reporting Loss, Microsoft Tie-Up Possible
After posting an adjusted net loss of $192 million, its first net loss in eight years on revenues of $2.8 billion for the first quarter, smartphone giant RIM is said to be facing enormous pressure. According to Reuters, the board is being squeezed to consider more radical ways to turn its ailing business around, and this may even include abandoning its own BlackBerry operating system and adopting a rival OS such as Windows. Microsoft's Steve Ballmer has apparently approached RIM recently, looking for a similar deal to the one Nokia has struck in its own survival attempt. Meanwhile BlackBerry 10, RIM's next-gen operating system, has been delayed until 2013 from late this year, and an additional 5,000 staff will be let go--on top of previously announced layoffs.
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