eFuture Information Technology Inc.(the "Company" or "eFuture"), a leading provider of software and services in China's rapidly growing retail and consumer goods industries, today announced an agreement with NESTLE WATER(R) to provide their Sales Force Automation ("SFA") service, a mobile Cloud service, in Beijing and Shanghai.

SFA is a mobile-based platform that connects sales teams from consumer goods companies to information such as replenishment and promotions in real time from any location, via smartphone providers Android and iPhone, and also on tablets. SFA also provides mobile field tools for managers to identify and supervise team performance and productivity.

Adam Yan, eFuture's Chairman and Chief Executive Officer, said, "The official launch of our cloud service offering marks an important milestone in the development of our company. Not only does it provide for us a new stream of monthly recurring revenue, it also allows us to offer an expanded portfolio of solutions to our world-class retailer clients, as well as to other small to mid-sized retail and consumer goods companies. I firmly believe eFuture's Cloud Service is a meet-the-market solution that is expected to become a pioneering model as other retail and consumer goods companies look to build more efficient and effective sales automation systems."