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| The Emerald Ace (Provided by Mitsui O.S.K. Lines Ltd.) |
The Emerald Ace, a 60,200-ton car carrier that combines solar power panels with a diesel engine, was shown to the media on June 25 at Mitsubishi Heavy Industries Ltd.'s Kobe Shipyard and Machinery Works.
A ceremony to mark the official completion of construction is set for June 29.
The ship is expected to cut carbon dioxide emissions by 4 percent on a two-month voyage to Europe, officials said.
The 199-meter-long vessel can carry 6,400 passenger cars. The 768 solar power panels installed on its deck have an output capacity of 160 kilowatts, enough to power 50 average households.
Energy is stored in 324,000 lithium-ion batteries in the ship’s hold and fed through to the engine. Excess energy is used to power the ship’s radar instruments, lighting, air conditioning and other equipment.
The Emerald Ace shuts down its diesel engine and relies totally on batteries when in port. It is the first ship in the world to produce no emissions while not at sea, according to shipowner Mitsui O.S.K. Lines Ltd.
Panasonic Corp. developed the system that integrates the solar panels with the ship's batteries. The Emerald Ace will be loaded at several ports in Japan before heading for Europe.
( Source: The Asahi Shimbun )
Bioplastics ( A growing industry ) Plastics made out of plants (e.g. Sugarcane, Corn ) or plastics that biodegrade. As a recent example Consumers protested on Facebook pages like " I hate the noise the Sun Chips bags make", Frito-Lay came up with a quieter bio plastic bags that easily biodegrade. It is not that Sun Chips customers want a quiet bag but they didn't want the bag made out of plastic.
Research conducted by a group in Bioplastic Industry suggest that consumers are willing to pay higher premium for Biodegradable material or Bioplastics.
Companies are focusing their product design to be in Bioplastics form and to have eco friendliness. Procter & Gamble uses sugarcane-based high density polyethylene, HDPE made by Braskem in some of its Pantene,Covergirl and MaxFactor brands. Papermate has a line of pens made up of Bioplastic Mirel, that is made by Metabolix. Also, Plant plastics used in Autos and coffee cup liners.
Dorel Industries ( Canadian baby furniture maker) developed a line blended with Cereplast's bio-resins.
Bioplastic Industry has grown annually 35 % since 2008 and it will reach $ 5 billion in 2018 according to a report from a Research Firm which will be 0.1% fraction of a total plastic demand globally.
Also fueling demand is a rapidly growing segment of the bioplastics industry that creates non-biodegradable plastics and bioplastics that can be blended with fossil-fuel-based resins, allowing them to be processed as if they were regular plastics.
Cereplast, based in El Segundo, California, makes two forms of bioplastic resins, one that can be used in products that are composted, and one that can be blended with traditional plastics. NatureWorks, a wholly-owned subsidiary of Cargill, makes Ingeo, a bioplastic resin that can be used in both biodegradable and non-biodegradable end products.
The cost of bioplastics
Bioplastics generally are more expensive to produce than traditional plastics, but also, the cost of source materials like fossil fuel vs. plants, the cost of new material in same facility and amount of resins required to make a final products are considered.
As we see oil prices above $110 a barrel, the cost of plant based resins is comparable with petroleum resins,which may be helpful for the Bioplastics Industry growth. Type of bioplastics is also important factor to compare price factor. For example Mirel a bioplastic developed by Metabolix and Acher Daniels Midland is bio-based and biodegradable and its cost is around$2.25 to$2.75 a pound compare with $0.50 to$1 a pound from an petroleum based resin. While Ingeo Bioplastic ( Developed by NatureWorks) made up of polylactic acid or PLA has a price same as other plastics-polyethylene terephthalate and polystyrene.Groupe Danon's Stonyfield Yogurt unit found NatureWorks’ Ingeo to be a cost-effective choice for its multipack yogurt cups in part because the packaging didn’t break open as much during shipping.
Land for plastics
Another cost factor for bioplastics is land to grow corn and sugarcane, currently the main raw materials for bioplastics. Research is going on to use non-edible plants and parts such as switchgrass or corn husks and may be algae.
Another hurdle is processing.Non-biodegradable plastics are likely to take off more quickly than the biodegradable type is that processors and compounders that convert the resins into plastics can more easily deal with non-biodegradable bioplastics.
Chemically, Braskem’s bio-based polyethylene, made out of ethanol derived from sugarcane, is the same as polyethylene made from petroleum, so there’s no learning curve as far as processing it, compounding it.
NatureWorks, which only makes bio-based, biodegradable resins, says its strategy has always been to create a product that could be dropped into traditional processing. While that’s not possible yet, some of NatureWorks’ processors are beginning to sell enough PLA to reach the economies of scale necessary to make Ingeo more cost competitive.
End of life
One of the biggest issues in the bioplastics industry is what happens to the products after they’re not needed. Biodegradable plastics can, of course, biodegrade, but usually only if composted properly. And as of right now, the U.S. doesn’t have an infrastructure to handle widespread municipal-level composting.
Another solution is to recycle the materials. Products made of Ingeo, for instance, can be returned to lactic acid, the ingredient created when plant sugars are fermented, and then made into a virgin polymer again. Currently, NatureWorks does this with waste at its plant.Another solution is one both Coca-Cola and Pepsi are after: Creating a 100-percent, bio-based PET plastic bottle that can be recycled along with anything else made of plastic PET (the No. 1 plastic for those who recycle.)
Coke has already created Plant Bottle, 30 percent of which is made from plants, and now has the technology to get the bottle to 100 percent — as does Pepsi — but the process of bringing the bottle to market remains complex.
“Innovation isn’t worth much until you can commercialize it and make it available to consumers,”
The concept:
The Future Office: where our daily tasks help generate the energy needed to power the electronics that we have on our desks. The energy is generated through the pressure of the person walking on the carpet, through the body heat of the person sitting on the chair, through the plants natural acids and sugars, and through the heat from the electronics on the desk. The concept thereby moves sustainable design from the realm of demand and effort and makes it into something tailored to our everyday existence.
What is Unplugged?
Eddi Törnberg has built a prototype desk called Unplugged that uses a combination of green energy tricks to power itself. The carpet is woven with piezo elements that generate power whenever subjected to mechanical stress (walking on it or rolling your chair). A flowering plant is a microbial fuel cell, extracting energy from the sun. And the chair is designed to exploit the Seebeck effect. As one’s body warms the metal on the top of the chair, the bottom of the chair is kept cool through heatsink fins. This difference in temperature emits energy.
While Unplugged doesn’t appear to generate enough electricity (yet) to run a laptop--it appears to only power a small lamp, and not necessarily in a sustained manner--the real point is that these energy sources are invisible, self-contained and, most importantly, entirely passive. Other than its unfinished wood surface, Unplugged resembles any other desk. Check it out..
While Unplugged doesn’t appear to generate enough electricity (yet) to run a laptop--it appears to only power a small lamp, and not necessarily in a sustained manner--the real point is that these energy sources are invisible, self-contained and, most importantly, entirely passive. Other than its unfinished wood surface, Unplugged resembles any other desk. Check it out..
But what could have been yet another shrill Internet one-off has turned into a true, ongoing sensation. There is an Annoying Orange videogame, T-shirts sold in JCPenney, and now a Cartoon Network series, debuting Monday, June 11. The original Annoying Orange Web series is still going strong, with more than 1.4 billion YouTube views, 2.4 million subscribers and a whopping 153 episodes so far.
As to how The Annoying Orange grew online and then expanded to other platforms, much credit goes to the Collective, a Los Angeles-based entertainment management and production company that teamed up with Boedigheimer more than two years ago. Co.Create spoke with Gary Binkow, a partner in the Collective, Dan Weinstein, who heads the company’s digital studio, and Boedigheimer himself, to see how they juiced The Annoying Orange for all it’s worth.
AN ORANGE A DAY KEEPS THE HIT COUNT CLIMBING
"Part of it was hard work, and part of it was luck," says Boedigheimer. "When Annoying Orange took off on YouTube, so did the social media pages [on] Twitter and Facebook." From there it was all about being consistent--not just with videos, but with the social media message. "I made it a rule for myself that I had to have a video released every Friday, and a new post on the social media pages every day. I just made sure to keep up with that schedule, as well as interact with the audience by having contests, talking to them, and really keep them involved in the brand. I firmly believe that had I not stuck to that strict schedule, I would not be where I am today."
Even though Boedigheimer is from North Dakota, Weinstein and Binkow recognized early on that he was no bumpkin; he had his own operation already, and was already working to build something long-term. "Dane is not just a genius creator, he’s also very tech-savvy and understands the notion of telling stories and building character," says Binkow. "He has done a fantastic job of keeping [the YouTube series] alive and growing and introducing new characters."
Binkow is quick to point out that the early success of Annoying Orange was no fluke. "This is not a cat throwing up fur balls. This is a real narrative story that goes on every week and he’s diligent about preaching content in a certain frequency and making sure that gets pushed out every week and keeping all of the social media platforms alive and engaged with unique content."
PICKING THE RIGHT PARTNER
When the Collective started representing The Annoying Orange--after there had been about four or five videos online--the team there started developing the long-term strategy. "It wasn’t about just jumping into ‘Let’s move off of YouTube. Let’s do a TV show. Let’s do this or let’s do that,'" explains Weinstein. "It was still early on. We really didn’t know the extent of what the audience could be and so the idea was to spend some time nurturing and building the audience and then figure out the business model behind it."
The Collective offered Boedigheimer an infrastructure and a support base from which to expand. "We have capital that we give him to help him expand and to create more content, hiring more people to help him produce content," says Weinstein. "[We also give] creative input on the stuff he’s doing and help him manage his social media platforms, offering some of the tools and insights that we’ve gleaned from our other clients along the way." [The Collective also works with such online successes as iJustine, FreddieW and Megan & Liz.]
KEEP IT ORGANIC
"We’re not looking to just exploit [the show with] random products," says Weinstein. "We’re being very specific about what’s being produced and we have passed on a lot of ideas."
In other words, no Happy Meals. Yet. They’ve been testing the market with talking figurines at Toys 'R Us, a small test of items like plush toys at Wal-Mart, and T-shirts exclusive to J.C. Penny. But unlike many properties they were aggressive in launching merchandise ahead of the TV show’s debut. Says Weinstein, "I think the success of Angry Birds [merchandise]sort of switched the way the buyers think about the marketplace and that enabled us to go into retail and to be successful independent of the television show."
"We’re not looking to just exploit [the show with] random products," says Weinstein. "We’re being very specific about what’s being produced and we have passed on a lot of ideas."
In other words, no Happy Meals. Yet. They’ve been testing the market with talking figurines at Toys 'R Us, a small test of items like plush toys at Wal-Mart, and T-shirts exclusive to J.C. Penny. But unlike many properties they were aggressive in launching merchandise ahead of the TV show’s debut. Says Weinstein, "I think the success of Angry Birds [merchandise]sort of switched the way the buyers think about the marketplace and that enabled us to go into retail and to be successful independent of the television show."
…AND SUSTAINABLE
As Weinstein explains it, Boedigheimer has been able to respond quickly to audience reaction and adjust the show accordingly. "He introduced Marshmallow in one episode and all of a sudden everybody was like, 'Oh my god, I love Marshmallow! Bring back Marshmallow!" And Marshmallow slowly became integrated into the regular cast, much in the way guest stars like Passion Fruit, Grapefruit and Midget Apple weaseled their way in as well.
About a year ago the team ran a contest asking viewers to submit their own photo of an orange in an interesting situation to compete for a prize. 50,000 photos later, they had catapulted The Annoying Orange's Facebook numbers, all in the name of fan engagement. They’re still showing new photos from that online.
The TV show will go after the same audience, while bringing in an older demo. "Obviously the core audience for Annoying Orange is boys," says Binkow. "And that’s Cartoon Network’s core audience, which is why they’re such a great partner for this show. But they also have an older audience, and we’re hoping that adult audiences and female audience members find this show. There are fantastic adult references in it."
CONTROL YOUR ORANGE
"From day one we had talked about building other opportunities for merchandising, licensing, television shows," says Binkow, who was clear that it should be done in a way that gives Boedigheimer more control, not less, and ownership of his content, rather than follow the traditional TV model, which often leaves creators lost in the process.
"'Who’s going to play the Annoying Orange, and Can we make him less annoying? How about we make him the Endearing Orange?'" That’s Binkow’s impersonation of the traditional TV development process. To avoid that altogether, the Collective financed the pilot and is now financing the series. "Cartoon Network is a pretty unique partner and a traditional media company that actually has a ton of respect and appreciation for us nurturing our audience with them."
Many networks would have insisted that the TV show take over the Web series, essentially replacing it. But that was not an option. The Annoying Orange Web series is staying as low-budget and crude as ever, even as the relatively fancy TV show takes root.
"We don’t want to do is turn our back on that audience," says Binkow. "For the TV show we’re incorporating a lot of the same strategies: we want fans to be engaged in the TV show, have input over character, have input over participation with the theme song, being able to have guest voices on the show."
A lot of that process has already happened with the fans online. YouTube has vetted the successes out," says Binkow. "In that year-and-a-half development process that we’ve been working on the TV show, Dane has been building out ideas that we want to introduce and seeing what works and what doesn’t work and he can kind of pivot really quickly there. That’s where we sort of wound up with these scripts that we have, and I think you’ll see in the TV show a lot of these characters have a lot more appeal." (A peel? See what happened there?)
SCALE YOUR ADVENTURES TO YOUR PLATFORM
The Cartoon Network series will have characters and story lines that differ from the Web series. And bigger adventures. "The world’s totally different," says Weinstein. "The characters are going out of the kitchen and into a bigger environment. They’re based in a grocery store and have this human character that works the night shift. When the lights go out at night the characters come alive." And then they can time travel on their magical fruit cart. "One episode might find them in prehistoric times dealing with dinosaurs and then next one will take them on a space adventure where they land on the planet of Marshmallia, where Marshmallow is from." Voice talent will include James Caan, Weezer and John Leguizamo.
Boedigheimer is thrilled with where the partnership with the Collective has taken him. "I laid the groundwork with the things that I did and they’ve helped me build on that in the biggest way possible, by turning Orangeinto a truly multimedia brand. With them, we’ve created shirts, toys, costumes, posters, an iPhone game, and a TV show, for starters. It truly has been an additive relationship. They saw something big in Orange, and were willing to take a chance on it to make it even bigger."
It seems like a simple enough fix: Send an email instead of a letter and conserve both paper and the gasoline (or electricity) that powers the mail truck. But while you may not think much about your email after clicking the "send" button, it embarks upon a lightning-fast--but slightly complicated--journey through cables, an energy-saving data center (why else would Google want to show off the email process?), and back out to cables and to your recipient. Check it out in the video above.
With this Android application you can view a map of nearby drinking water sources as well as rate specific fountains and assist in helping this vital public infrastructure improve.
The goal of this application is to support those who have said no to bottled water and help others join the cause.
Save money, reduce single use plastic, tell a friend!
The toughest part of being the first boat to sail the 37,286 miles around the world using only solar power turns out not to be, say, that the sun won’t shine, or that machinery will break down. It’s a more common problem associated with shipping these days: pirates.
Raphaël Domjan, a Swiss national, who has just returned to Monaco after a 19-month journey aboard the MS Tûranor PlanetSolar says by far the hairiest bit was crossing the Gulf of Aden, a notorious place for kidnapping and hijacking.
"It was one month with soldiers onboard, and a lot of stress," he says. "We were at 5 knots with the solar energy, and we were between Yemen and Somalia. In Yemen, with the soldiers and guns we had, we could have gone to jail. And in Somalia, we could be hostages, and eat rice for one year."
It’s more normal for ships crossing the stretch to go at 15 to 20 knots, to make it as quickly as possible. And Domjan says most boats that do it are a lot larger than the Tûranor, which is 115 feet long and 75 feet wide.
To get the best sunlight, the four-strong crew followed the equator as closely as possible. Leaving the Mediterranean, they went across the Atlantic to Miami, and then down through the Panama Canal, across the Pacific and the Indian Ocean, and eventually through the Suez Canal.
Domjan says the solar power worked almost perfectly, powering the boat and everything onboard except for a gas-powered cooker. He says the crew never feared it would run out of power, because even on dark days the panels could generate some power. "We had one whole week of bad weather, and we were able to manage," he says. Batteries provided three days of back-up power, if needed.
Domjan says the point of the expedition was to prove that solar power is "for today and not tomorrow," and that it’s possible to be "optimistic" about the future of energy, despite gloom about its cost, and the worsening threat of climate change.
"We know that climate change is a challenge for our civilization, but there are also opportunities, and we have to be optimistic," he says.
An important part of the voyage, as with other renewable energy expeditions, was to stop in different locations to show off the boat, and make the case for solar. In all, the boat stopped 28 times, including in Tangier, the Galápagos, Brisbane, and Abu Dhabi.
Domjan says the boat could have gone nonstop, but probably would have taken a different route round the world’s three main capes to do so.
Aside from becoming a world record holder, Domjan says he wants the world to know that solar power can be used in many different boats if inventors put their mind to designing them.
"We can use solar boats for diving boats and tourism. Not everywhere but in many places," he says.
"It’s very nice because you have no noise and no vibration. To see the wildlife and the dolphins, it’s much better than on a normal motor boat." You just need to avoid those pirates.
Has the solar-power industry lapsed into a classic cycle of boom and bust after a decade of unprecedented growth? It might appear so. As years of government subsidies boosted the global installed capacity of solar-photovoltaic (PV) modules and dramatically cut prices, new producers, including China, rushed into the market, prompting oversupply and pressure on margins that threaten many pioneering players. Demand today isn't keeping up with supply, and governments continue to scale back support as they cope with the aftermath of the economic crisis.
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Despite the challenges, new McKinsey research indicates that the industry is suffering from growing pains rather than undergoing death throes. Solar is entering a period of maturation that, in just a few years, will probably lead to more stable and expansive growth for companies that can manage costs and innovate to tap rising demand from multiple customer segments.
"Solar power: Darkest before dawn" finds that underlying PV costs are likely to continue to drop as manufacturing capacity doubles over the next three to five years. Indeed, the cost of a typical commercial system could fall 40 percent by 2015 and an additional 30 percent by 2020, permitting companies to capture attractive margins while vigorously installing new capacity.
The research suggests that the overall solar market will continue to grow—even though subsidies are expected to dry up. This growth, over the next 20 years, will stem largely from demand based on viable stand-alone economics in five customer segments: off-grid, residential and commercial in areas with good and moderate sun conditions, isolated grids, peak capacity in growth markets, and new large-scale power plants (exhibit).
To succeed in this environment, companies should direct their attention to the relatively prosaic objective of reducing costs, without giving up on the imperative to innovate, which has been critical to success thus far. Many companies can cut their costs dramatically by adopting approaches widely used in more mature industries to optimize areas such as procurement, supply chain management, and manufacturing—and therefore position themselves to capture attractive margins even as prices for PV modules fall
Exhibit
Solar power is approaching a tipping point in a number of customer segments.
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Automakers are gearing up for mass-market production of hydrogen-powered cars starting in 2015, but the fuel cell technology has plenty of skeptics, including President Obama.
After being championed by former President George W. Bush as a pollution-free solution for weaning America off its dependence on foreign oil, the vehicles are in danger of losing research and development funding under the Obama administration, which argues that plug-in electric cars are a more practical bet.
However, major automakers and other proponents of hydrogen-fueled cars managed to thwart similar attempts to cut funding for programs for fuel-cell research in 2009 and hope to do so again.
Nevertheless, they're worried about the signal the Obama administration’s stance is sending to the marketplace and to investors about the vehicles, which create electric power from hydrogen and emit nothing but clean water from their tailpipes.
“We’re prepared to make thousands of these cars,” says Mike O’Brien, vice president of product planning at Hyundai Motor America. “But it really comes down to how many fuel stations there are at that point. It’s a chicken and egg story for us.”
Energy Secretary Steven Chu maintains that hydrogen fuel-cell vehicles need technological miracles too distant to warrant funding when electric cars are a far more promising near-term prospect to give American consumers an alternative to the roughly 230 million gas-guzzlers on the road.
Automakers, who have pumped billions of dollars into hydrogen technology, say Chu’s assessment is out of date and doesn’t reflect breakthroughs and developments that are dramatically bringing down costs.
Several automakers already have hydrogen-powered cars on the road, including the FCX Clarity, a make that Honda leases to roughly 20 customers in Southern California.
Critics say the car, early iterations of which cost more than a million dollars each to build, shows the technology is too expensive.
Stephen Ellis, manager of fuel cell marketing for American Honda Motor Co., says that thinking is flawed.
“If we made the Honda Odyssey in these quantities, they would be $1 million vehicles,” says Ellis. “When we have a dedicated assembly line and we calculate with scale in 2015 to 2020, what the price will be then is what’s relevant.”
When the FCX Clarity initially revs up production for the mass market, it will likely be sold at luxury-car prices, says Ellis. “But we’re not going down a path that has some dead end. Every environmental vehicle we put on the road to date has had an incremental cost reduction.”
With production costs falling, the major remaining roadblock to large-scale production of fuel-cell vehicles is finding a cost-effective way to build a network of hydrogen fueling stations.
Shortly after becoming governor of California in 2003, Arnold Schwarzenegger pledged to build a “hydrogen highway” of as many as 200 fueling stations by 2010. To date, however, only a handful of stations have been built and they are mainly clustered around Los Angeles.
Tom Sullivan, an entrepreneur who hoped to build a similar hydrogen highway on the East Coast from Maine to Miami, put the brakes on his plan in the spring; he now plans a slow. limited roll out of station clusters in Connecticut, Washington, New York and Boston until demand picks up.
The 51-year-old founder of Lumber Liquidators isn’t sure he’ll ever make money on the investment. Even he has doubts that hydrogen-fueled cars will ever make it into mass-market production.
“I’m not counting on this for retirement,” he says. “I’m just as happy if technology comes up with something different to eliminate the country’s dependence on foreign oil. Until that comes along, I think hydrogen makes the most sense. Instead of importing a billion dollars worth of oil a day, the United States could export the equivalent in hydrogen technology.”
Automakers say they're puzzled why the Obama administration is picking winners and losers when they believe all options need to be on the table if the country wants to be a leader in clean technology.
Oliver Hazimeh, head of the global e-mobility practice at consulting firm PRTM, says electric cars will probably cost less than $35,000 by 2015, while hydrogen-powered cars might have a price tag of $50,000 or more.
“Commercialization readiness is not the same as tech readiness,” he says. “For electric cars, the time horizon is much more visible.”
By 2020, he expects electric plug-in cars to account for 10 percent of car sales and 2 percent to 2.5 percent of all cars on the road.
Hydrogen-fueled vehicles, meanwhile, would probably only get to a half-percent of car sales, but demand could get a boost starting in 2020, particularly with significant technological breakthroughs, he says.
Automakers and industry observers say the road has room for both technologies, but that hydrogen-powered cars offer some key advantages, including speedy refueling times, as well as the ability to go longer distances and power SUV-sized vehicles.
John DeCicco, a faculty fellow at the University of Michigan’s Energy Institute, isn’t optimistic that sales for either type of vehicle will take off.
“I don’t think there’s a way to short circuit this other than legislation that sets a legal limit on carbon emissions,” he says. “There has to be a consequence. Then automakers and oil companies will figure it out.”
( Source: CNBC )
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| Alternative Energy |
Due to the higher oil prices above $110 per barrel, many alternative energy companies drew an attention from many investors. Below is the list of some good companies which are operating in different clean energy fields.
Here are some of the stocks that made our list.
1) Synthesis Energy Systems ( NASDAQ:SYMX ) is a global energy and gassification technology company, converting low rank coal and biomass feedstock into fuels. Since February 18, the stock is up 279 percent.
Market Cap: $190 million.
2) FutureFuel ( NYSE:FF ) operates in two segments, specialty chemicals and biofuels, engaging in the evaluation of technologies used to manufacture cellulose derived fuels and other bio-based products. Since February 18, the stock is up 26 percent.
Market Cap: $495 million.
3)TRC Companies ( NYSE:TRR ) provides energy, environmental and infrastructure services, including air quality measurements, remediation of contaminated sites and environmental management of buildings. Since February 18, the stock is up 23 percent.
Market Cap: $136 million.
4) Ceradyne ( NASDAQ:CRDN )engages in the manufacture of ceramic products, some of which are used in solar-energy panels. Since February 18, the stock is up 24 percent.
Market Cap: $1 billion.
5) LSB Industries ( NYSE:LXU ) manufactures geothermal and water source heat pumps, air handling products and chemical products. Since February 18, the stock is up 21 percent.
Market Cap: $797 million.
6) Coleman Cable ( NASDAQ:CCIX ) supplies electric wire and cable products, including power and control cables desigend for wind turbines. Since February 18, the stock is up 28 percent. Market Cap: $157 million.
( Source: CNBC )
